Google has been busy this year churning out products, applications and now even cloud computing. Google has long had their Docs application, which allowed users to edit, update and share documents to help with group projects and collaborations. Google Drive takes this cloud concept one step further. So what exactly can Google Drive do for you?
First of all, Google Drive has been created to work alongside Google’s host of other applications, to enhance your overall Google experience. You can quickly save photos from Google+ and soon you can even access Drive through Gmail, making your library available to your entire contact list, if you so choose. While Drive is still adding functionality daily, the goal is to be able to send faxes, edit videos and even create website mockups.
Drive is essentially “Cloud Computing,” which allows you to store all of your information securely and access it from anywhere. Cloud computing helps keep your information safe in the event of a computer meltdown or a stolen laptop, which means all of your pictures, documents and memories can still be accessed, through another computer.
Google Drive is basically creating a file system for your life, you can search by keyword and filter by file type, allowing you to quickly find documents, collaborate with friends and co-workers and completely organize and alphabetize your documents.
Not everyone is excited about Google Drive, however, and many companies worry about competing with one of the fastest-growing companies in the world. Not only are other Cloud Computing companies like Dropbox and iCloud feeling the competition, but even Microsoft Suite may lose some valued customers to Google’s constantly evolving applications. While Microsoft creates software, not applications, Google is close to creating a fully integrated work station that allows its users to be completely tapped into work, organization and entertainment all at once.
So what is Google achieving by offering Cloud Computing to its users? The once-modest search engine may offer a host of applications and add-ons for its users, but many people forget that Google’s main source of revenue comes from its advertisers. As an Austin SEO Company, we definitely understand online advertising is one of the most effective ways to get your company, products and services in the spotlight, and Google is paving the way on targeting potential customers to a tee.
The more applications that Google offers to its users, the more specifically it can categorize them into specific consumer pools, allowing advertisers to spend the least amount of marketing dollars to capture the exact audience of their choosing.
While some internet users may not appreciate the customized advertising, others understand that the internet thrives on marketing opportunities, and they figure if they’re going to be sold to, it might as well be something they’re interested in.
Matt Foster is the CEO of ArteWorks SEO, a full service search engine optimization company based in Austin, TX, who has been active in the SEO industry since 1995. Mr. Foster can be found on Twitter @ArteWorks_SEO. ArteWorks SEO can be found at arteworks.biz
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